Agile Transformation to drive consistency across channels
Embrace agile methodologies and practices to advance customer satisfaction and drive better and more efficient user experience
Brand creation and Omni-Channel Marketing
With all the recent advancements in Abu Dhabi city and the entertainment offerings as a city, it becomes important to also highlight to visitors the rich culture in its attractions like museums, palaces, and forts).
Engaging Virtual and Augmented Reality
As the world is moving into meta verse, the concept of augmenting the past with the present was always an experience that users appreciate. One of my first projects was to design an augmented reality experience in one of Abu Dhabi Forts and museums to make it a memorable visit.
Improved marketing and customer targeting through Customer Data Platforms (CDP) and AI
Managing an efficient marketing revenue requires the utilization of an adequate customer data platform that collects, analyzes, and fetches insights to accurately target consumers. Working closely with an automotive company, I led the end-to-end implementation of their Customer Data platforms using Azure cloud as the source of truth for data collection and management, and connect it across different channels like Display ads, social media, web, and 3rd party data.
New Product Innovation
Collaborate with one of the largest US Telecom providers to pioneer the entertainment space.
We crafted a 3-year product innovation strategy and roadmap using customer-centric experience.
Community Leadership
-
#IamRemarkable Facilitator Gold Tier - Google
A Google initiative empowering women and other underrepresented groups to celebrate their achievements in the workplace and beyond. I’m a certified facilitator who has led more than 10 sessions within the organization and my network.
-
Board member - Canada Advisory of Women Immigrant (CAWI)
A registered youth-led NPO dedicated to empowering immigrant women in Canada through advocacy efforts. We believe that every immigrant woman deserves equal opportunities through initiatives that promote the rights, resources and projects dedicated to empowering immigrant women.
-
Consultant- Endeavour Consulting Group
A Canadian charity that provides management consulting to improve organizational capacity and community impact for non-profits. Endeavor's focus is on serving non-profit organizations that otherwise cannot afford professional consulting.
-
Sergeant at Arms, Toronto Toastmaster club
Participated as a member of the team to support the transition of the club into remote online sessions to provide a space for continuous learning. As a member of the team and a participant, Toastmaster had helped in shaping my public speaking skills in many areas and granted me the opportunity to network with new colleagues in Toronto.
-
Co-founder and leader of Mubadara Group
A youth enrichment group under the umbrella of Community Service Passion and Love of Work. The aim was to promote the concept of teamwork and to participate in all areas of Volunteerism.