New Product Innovation

Written By Ekram Diab

Telecom & Entertainment

Collaborate with one of the largest US Telecom providers to pioneer the entertainment space. 

We crafted a 3-year product innovation strategy and roadmap using customer-centric experience. The product got the funding to launch its first MVP to the market after a series of research and testing to assess its desirability to customers,  feasibility to implementation, and viability to the business. 

Key activities included:

  • Architectural design (current state assessment and future state definition)

  • Value proposition

  • North star vision

  • Business case development 

  • Business Capabilities Diagram

  • Implementation roadmap

  • Research and testing (usability studies, directional designs, value drivers analysis, mental model test)

Ekram Diab
Previous

Improved marketing and customer targeting through Customer Data Platforms (CDP) and AI